The HDI-Gerling image campaign

The idea

When HDI and Gerling merged in autumn 2007, an image campaign was launched. Its message underlines the potency of the resulting brand and the powerful pool of expertise and know-how at the company's disposal.

The campaign trains a spotlight on our employees – people who strengthen the new brand with their knowledge and commitment and shape the human profile of the brand and the company. They are the face of HDI-Gerling.

The motifs

Watching our employees at work, we obtained exciting and interesting images – images which pay impressive testimony to the diversity of our range and illustrate the dedication and depth of knowledge of our employees.

All the images are marked by a dynamism derived from the tension between the scale of the challenge and the human commitment of our employees.

The media

The print campaign is conducted primarily in the business press. Our images appear in large format ads in periodicals where we directly address the decision-makers of the business community.

As a start our images appear in large format ads in German periodicals and magazines.